Instagram has been rolling out more and more detailed insight features for Reels, giving creators a much better understanding of how their content is performing. This is a game-changer for creators or anyone entering the creator field looking to grow their audience and create engaging Reels. These features allow creators to see which content performs best and which resonates best with their audience.
The “View Rate” metric tells creators what percentage of their followers and non-followers continue to watch after the first 3 seconds. The first few seconds of a video are important because if this part captures the viewers attention, they will continue to watch the whole video.
The “Views Over Time” metric shows creators how many views their post has received so far compared to the average views their posts typically get over the same time period. Creators can also break down these views to see which are followers and non-followers.
Instagram will also be providing more actionable, personalized tips to help creators understand if their Reels are performing better or worse than usual which allows creators to see which content performs best.
These new features will benefit creators as they can understand which type of content their audience enjoys and want to see more of. Understanding what works and what doesn’t allows creators to create more effective content that benefits them, keeps viewers engaged and increases their engagement and reach on Instagram.
Individual Reel: Go to the Reel on your profile and tap "View Insights" above the caption.
Overall Insights: Go to your profile, tap the three lines in the top right corner, and select "Insights." Then, navigate to "Content You Shared" and choose "Instagram Reels."
These changes are part of Instagram's ongoing effort to help creators grow their audience and reach. Providing creators with more data and insights, Instagram hopes to make it easier for them to create content that resonates with their audience and achieve their goals.
These new insights empower creators to optimize their content, improve engagement, and reach a wider audience. By leveraging these metrics, creators can make data-driven decisions, ensuring their Reels remain engaging and effective in growing their presence on Instagram.
