Instagram Recommending Longer Reels in Explore: What You Need to Know

Introduction

Instagram now allows you to upload Reels up to 3 minutes long. The platform has recently announced that it will be recommending longer reels in the Explore tab. This is a big change for the platform and creators, as it could have a major impact on how creators use Reels to reach new audiences.

This change for Instagram aligns more closely with TikTok, which has allowed 3 minute videos since 2021. This change came about when the future of TikTok was uncertain in the U.S., allowing creators to use Instagram as an alternative for their audiences.

For creators, this change is an opportunity to produce more in-depth content without the previous constraints of shorter formats. However, it's essential to continue monitoring audience engagement, as user preferences for content length can vary. While Instagram's algorithm will now recommend longer Reels, understanding your specific audience's tastes remains crucial for content success.

What's Changing?

Previously, Instagram Reels were limited to 90 seconds. While creators could upload longer videos, they weren't being recommended in explore and creators had to rely on their existing followers to see them.

Now, Instagram is changing its algorithm to recommend Reels up to 3 minutes long in explore. This means that creators have more flexibility when it comes to creating Reels, with a greater chance of reaching new audiences.

Why is Instagram Making This Change?

This change comes from the growing popularity of longer-form video content. Platforms like TikTok and YouTube have seen success with longer videos, and Instagram wants to make sure they don’t get left behind.

By allowing longer Reels to be recommended in explore, Instagram is giving creators more options for creating engaging content. This could lead to more creative and innovative Reels, which could benefit both creators and viewers.

What Does This Mean for Creators?

This change is good for creators who want to create longer, more in-depth Reels. It gives them more time to tell their stories and showcase their talents, with a greater chance of reaching new audiences leading to more followers and engagement.

However, it's important to remember that quality is still key. Creating longer Reels means your content should be engaging, well-produced and lead to more followers.

Tips for Creating Successful Longer Reels

Here are a few tips for creating successful longer Reels:

• Tell a story: Longer Reels give you more time to tell a story. This can be used to your advantage by creating a narrative that will keep viewers engaged.
• Use visuals: Visuals are important for any Reel, but they're especially important for longer Reels. The more visuals, the more viewers become engaged and want to see more.
• Add music: Music helps set the mood and creates engagement. Choose music that is appropriate for your Reel and that will appeal to your target audience. (P.S. viewers love when they find a new song too).
• Use text: Using text adds context and information to your Reel. Maybe you’re visiting a restaurant and you add the address and prices. Make sure it's easy to read and understand.
• Use a call to action: Adding a call to action to your Reel allows viewers to view your other content or follow your page to see more. You could get them to visit your website, view your content on your other platforms and follow you.

Final Thoughts

Instagram's decision to recommend longer Reels in Explore is a major change that could have a big impact on the platform. For creators, adapting to this change by crafting compelling, high-quality Reels could lead to greater audience reach and engagement. Now is the time to explore longer formats and make the most of this new opportunity.

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